E-Commerce: business, and technology provides an overview of the current and next generation of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is the complete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications.The text maps out changing financial frameworks, corporate strategies, and consumer behaviors. It breaks down various business models, such as Business-to-Consumer (B2C) and Business-to-Business (B2B), detailing how digital marketing transforms the global marketplace. This pillar details the foundational digital architecture required for online operations. It explores internet infrastructure, cloud computing, e-commerce payment mechanisms, cybersecurity threats, and mobile app ecosystems. The author looks closely at the cultural friction points and regulations created by digital scaling. This includes deep inquiries into data privacy protection, intellectual property rights, government surveillance, and online ethical dilemmas. Each chapter integrates real-world business scenarios from tech giants and cultural trendsetters. Defining the landscape and exploring the initial history and unique features of digital transactions the text examines how the web, mobile platforms, and security protocols handle traffic and transactions. The textbook is highly regarded for its balance; it teaches code-adjacent infrastructure concepts alongside marketing and macro-economics.
Christopher Steinfield is a visionary, technology strategist, and author. With over two decades of experience bridging digital innovation and corporate strategy, his work forms the core blueprint for understanding modern digital marketplaces. Steinfield's career is defined by his ability to demystify the complex intersection of digital enterprise, emerging technology, and societal impact. He began as a lead systems analyst in the early 2000s, tracking the very first wave of online retail and global supply chain digitization. He holds a Ph.D. in Information Systems from the Massachusetts Institute of Technology (MIT) and currently serves as a chaired professor at a prestigious technology institute. Throughout his writing, he emphasizes the three driving pillars that dictate online commerce: technology change, business development, and social controversies. His comprehensive texts have guided thousands of students and entrepreneurs through the ever-evolving landscapes of digital marketing, cyber security, and consumer privacy. He investigates how online marketplaces alter traditional retail supply chains. His research explores how social media platforms impact organizational communication. He analyzes the socio-economic impacts of high-speed internet adoption in rural communities. He has authored over 100 peer-reviewed articles on e-commerce strategies and digital community networks. He has advised international government agencies on digital economy policies and broadband infrastructure deployment.
Preface 1. INTRODUCTION TO E-COMMERCE Introduction The First Thirty Seconds: Why You Should Study E-Commerce Introduction to E-Commerce Unique Features of E-Commerce Technology Types of E-Commerce E-Commerce: A Brief History Understanding E-Commerce: Organizing Themes Academic Disciplines Concerned With E-Commerce 2. E-COMMERCE BUSINESS MODELS AND CONCEPTS Introduction E-Commerce Business Models Major Business-To-Consumer (B2C) Business Models Major Business-To-Business (B2B) Business Models How E-Commerce Changes Business: Strategy, Structure, and Process 3. E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM...................................77 Introduction The Internet: Technology Background The New Client: The Mobile Platform Campus/Corporate Area Networks The Future Internet Infrastructure Internet Access Drones The Web The Internet and The Web: Features and Services Search Engines Downloadable and Streaming Media Mobile Apps: The Next Big Thing Is Here 4. BUILDING AN E-COMMERCE PRESENCE: WEBSITES, MOBILE SITES, AND APPS Introduction What’s The Idea? (The Visioning Process) Develop An E-Commerce Presence Map Building An E-Commerce Presence: A Systematic Approach Testing The System Choosing Software Application Servers Choosing Hardware Cross-Platform Mobile App Development Tools 5. E-COMMERCE SECURITY AND PAYMENT SYSTEMS Introduction The E-Commerce Security Environment What Is Good E-Commerce Security? Security Threats In The E-Commerce Environment Potentially Unwanted Programs (PUPs) Credit Card Fraud/Theft Social Network Security Issues Technology Solutions 6. E-COMMERCE MARKETING AND ADVERTISING CONCEPTS Introduction Consumers Online: The Internet Audience and Consumer Behavior Type of Internet Connection: Broadband and Mobile Impacts Digital Commerce Marketing and Advertising Strategies and Tools 7. SOCIAL, MOBILE, AND LOCAL MARKETING Introduction Introduction to Social, Mobile, and Local Marketing Social Marketing The Social Marketing Process Twitter Marketing Pinterest Marketing Marketing on Other Social Networks Mobile Marketing 8. ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE Introduction Understanding Ethical, Social, and Political Issues In E-Commerce Basic Ethical Concepts: Responsibility, Accountability, and Liability Privacy and Information Rights Social Networks: Privacy and Self Revelation Consumer Privacy Regulation: The Federal Communications Commission (FCC) The European Data Protection Directive BIBLIOGRAPHY INDEX
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