About Author

Dr. Petr Rozehnal is a pioneering scholar and academic at the Faculty of Economics (business and management), specializing in IT governance, business-IT alignment, and virtual reality (VR) in education. He bridges theoretical management with immersive tech to prepare students for themodern digital economy. His academic journey blends data science with practical business strategy. Beyond traditional academia, he is celebrated for developing interactive VR university modules, such as 3-D educational rooms for finance and marketing. He has published vital research on integrating IT governance models (such as COBIT) into small and medium-sized enterprises. He co-authored in-depth studies evaluating the use of statistical and hybrid forecasting models in real-world business practice. Along with colleagues, he has explored how "desktop VR" paradigms can act as a facilitator to strengthen students' learning retention and analytical skills. Dr. Petr Rozehnal sits at the crossroads where raw data meets corporate strategy. Inside his office at the Faculty of Economics, the chalkboard is rarely covered in traditional financial formulas. Instead, it features intricate maps of information fiows, cloud architecture schemas, and predictive hybrid demand forecasting models. To him, modern business commerce is no longer just about buying and selling; it is an interconnected ecosystem driven by digital infrastructure. The book stems from a simple, frustrating observation: business students frequently graduate understanding economic theory, but crumble when managing actual corporate IT frameworks. Dr. Rozehnal wrote this definitive text to bridge that exact gap. He integrated complex topics like Business Process Management (BPM) and COBIT IT Governance into a highly readable masterclass for the next generation of commerce leaders.

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