New Venture Creation: Entrepreneurship for the 21st Century is the definitive, hands-on blueprint for launching, scaling, and harvesting a successful business in today's fast-paced economy. It moves far beyond dry business theory to immerse you in the real-world grit, strategy, and execution required of modern founders. New Venture Creation: Entrepreneurship for the 21st Century addresses the needs of upper-level entrepreneurship and new venture courses. It provides strong, comprehensive theoretical coverage balanced with practical examples and cases, all designed to instruct students on how to formulate, plan for, finance, launch, manage, and eventually harvest a new venture. The hands-on approach gets students thinking, planning, and ready to execute their own businesses. The text is practitioner-focused, features an especially rigorous section on financials, and focuses on high-growth, innovative ventures. It covers the process of getting a new venture started, growing the venture, and successfully harvesting it. Through text, case studies, and hands-on exercises, this "how-to" text guides students in discovering the concepts of entrepreneurship and the competencies, skills, tools, and experience that will equip them to recognize entrepreneurial opportunities. New Venture Creation is about the actual process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The design and flow of the book are aimed at creating knowledge, skills and awareness in a pragmatic way. The text, case studies and hands-on exercises mean that students are drawn in to discover critical aspects of entrepreneurship. The text also clearly shows students what levels of competencies, know-how, experience, attitudes, resources and networks are required to pursue different entrepreneurial opportunities. New cases and exercises make the text more relevant to the local market whilst retaining the vital international perspective of the original text. You'll also find new text material to capture the current financial, economic, technological and globally competitive environment of this first decade of the new century.
Colin Donaldson is a globally renowned venture architect, academic pioneer, and investor who has spent over three decades shaping the global startup ecosystem. Serves as the Distinguished Professor of Enterprise at the Oxford Institute for Innovation. Founding Partner at Nexus Horizon Ventures, managing a £1.2B early-stage technology fund. Special consultant to the European Commission on digital innovation frameworks and sustainable scaling. Co-founded three hyper-growth SaaS platforms, leading two to successful NASDAQ public offerings. Donaldson has fundamentally redefined how modern entrepreneurship is taught and practiced. He bridges the gap between rigorous academic theory and high-stakes market reality. His groundbreaking methodologies on lean scaling, predictive market disruption, and ethical AI integration serve as the foundational blueprint for elite accelerator programmes worldwide.
Preface 1. DEVELOPING PEOPLE AND COMPETENCIES Introduction Capitalizing On A Bright Idea Covering The Business Side The Essential Social And Business Network Building The Right Strategy Choosing A Topic The Development Of A Start-Up Conclusion 2. THE ECONOMICS OF ENTREPRENEURSHIP AND INNOVATION Introduction The Evolution Of Innovation And Enterprise Value Chains Economic Cycles Owners, Capitalists And Entrepreneurs Invention Is Not Innovation Types Of Innovation Sources Of Innovation Conclusion 3. PROMOTING CREATIVITY Introduction Defining Creativity The Psychological Origins Of Creativity Tools For Analysing Problems Creativity Focused On The Marketplace Conclusion 4. GAINING STRATEGIC ADVANTAGE Introduction Positioning In The Marketplace Tools For Analysing The Market Successfully Inhabiting The Market Formulating A Mission Statement Analysing Your Products Conclusion 5. THE MARKETING PLAN Introduction Customer Segmentation The Form Of The Marketing Plan How To Do Market Research The 4ps And The 4cs Of Marketing How To Price Your Goods Properly People: Task Matrices 6. THE BUSINESS PLAN Introduction Sources Of Capital Investment Business Angels And Venture Capitalists The Form Of The Business Plan The Classical 16 Sections Template Due Diligence 7. INTELLECTUAL CAPITAL Introduction The Three Types Of Intellectual Capital Patents And Other Formal Ipr Innovation In Organizations Human Capital, The Life-Blood Of Small Companies Who Is Especially Innovative? Mixing Skills Promotes Innovation Trickle-Down Rebound Harvesting Human Capital Technology Transfer The Ins And Outs Of Strategic Alliances Mergers And Acquisitions Conclusion 8. KNOWLEDGE MANAGEMENT Introduction The Knowledge Economy The Value Of Knowledge Information, Knowledge And Learning Human Capital Revisited: Knowledge Assets Information Systems Software 9. PRESENTATION TECHNIQUE Introduction Getting The Message Across The Perception Of Communication Body Language Appearance And Dress Code Audio-Visual Aids The Structure Of A Presentation End On A Good Note 10. TECHNICAL INNOVATION Introduction The Influence Of Globalization Company Size And Industry Structure First Mover Advantage The Dominant Design Digital Innovation Conclusion 11. THE BIOTECHNOLOGY REVOLUTION Introduction Biotech Is Unique In Many Aspects Internal Factors Organizational Factors Where Do Disrupting Biotechnologies Arise? Opportunities In Outsourcing Entrepreneurship For The Recent Graduate The Customer Mindset Paradigm Shift – The World Changes Around You Further Barriers: The Legislative Environment 12. GREEN ENTREPRENEURSHIP Introduction The Imminent Discontinuities Green Entrepreneurship What Is Sustainable Development? The Development Of The Green Market Fostering Ecopreneurial Behaviour 13. ENTERPRISE IN HEALTH AND SOCIAL CARE Introduction Social Desire And Reward Entrepreneurial Motivation The Product Can Be Many Things The Various Customers Knowledge And Skill Requirements What You Need To Know Social Enterprise Not-For-Profit Organizations Voluntary Organizations: Social Entrepreneurship 14. JOURNALISM AND MEDIA ENTREPRENEURS Introduction Journalism As Part Of The Cultural Industries Culture In Post-Industrial Times Media And Porter’s Five Forces The Media Convergence Revolution Innovation And Journalism Freelancing, The Fastest Route To Fame The Importance Of Networking Entrepreneurial Strategies And Success Factors 15. GENERAL CHARACTERISTICS OF THE CREATIVE ARTS Introduction Characteristics Of The Creative Arts Industry Generally State Support The Film Industry Standard Contracts Technology In The Film Industry The Music Industry Digitalization And New Business Models Technology In The Music Industry Conclusion 16. GROWING THE VENTURE Introduction Innovative Is Attractive Franchising Business Is About Selling Marketing And Advertising In The Small Company Leadership And The Small Company Entrepreneurial Management Learning From Failure 17. STARTUP VENTURES Introduction Business Incubators Lean Startup Stock Market Bubble 18. NEW BUSINESS DEVELOPMENT AND INNOVATION Introduction Innovation Innovation Leadership Nnovation Management Innovation System International Innovation Index Technological Innovation System 19. CORPORATE SOCIAL ENTREPRENEURSHIP Introduction Corporate Governance Corporate Crime 20. SOCIAL ENTREPRENEURSHIP Introduction Business Ethics Bibliography Index
$280.00